How’s your “social life”?
I don’t mean your social life with your friends, your family and your business associates. I am talking about your social media life. Social media is a great place to get your business, organization, service or product out there and gain followers and people talking about you. The people that interact with you on social media will not only become your customers but also become great advertisers for you when they share your posts! People love to share good content and services….are you out there? What are you doing with your social media to communicate with your clients or potential clients?
- Are you maximizing your social media potential?
- Are you not doing anything because you don’t even know where to start?
- Does it seem like everyone else has more followers and engagement than you?
- Do you want to know how to effectively brand and market yourself on social media?
As a business owner, you have a million things to do every day, but social media doesn’t have to be one of them. We know it’s not always easy to establish and maintain your business’s social media presence. In fact, it can be challenging to find the hours or the know-how to make it happen. We can help!
As a business owner, why would I need a social media presence?
Today, there are 2.307 billion active social media users around the world. That’s nearly one-third of our planet’s total population of 7.125 billion! Your ideal clients are on social media and if you aren’t reaching them, be certain your competition is.
Can I do this social media thing myself, or do I need to hire someone to do it for me?
You certainly can do it yourself; however, you probably don’t have the time. You should be spending time on revenue generating activity that is true to your business and have a social media manager handle the engagement. There is so much to learn about regarding the different platforms, when is the best time to post, learning analytics, etc… it is best to leave these duties to your social media manager.
If you would like to handle your social media yourself, then it may be beneficial to consult with us to create an Engagement Schedule for you. This will make better use of your time and give you an Engagement Map to follow.
As a business owner, you have a million things to do every day, but social media doesn’t have to be one of them. We take social media off your “to-do” list so you can focus on doing what you do best.
What are the 3 top social media platforms?
Facebook, Instagram and Twitter
What about SnapChat? I hear a lot of negativity about it.
Snapchat is a great social media platform for a business owner. Currently there are 14,000,000 users each day on Snapchat. And while it has had a negative connotation associated with it, I believe any social media can be used inappropriately especially by youth if their parents are not policing what they do. A business owner, however, can snap a quick picture of a new product, or take a 10 second video to entice potential customers into their store or website. The opportunity is endless with Snapchat. I think we will see more and more businesses on Snapchat this year.
So what now?
The first consideration to improving your social life is knowing which social media websites and applications your business should be participating in. Of all the social media marketing sites available which ones will you find your audience on? Social media marketing begins with finding out where your audience is and get in front of them.
Please contact us today to discuss how to improve your social life.